Apr '24 • General discussion
Get Your First Client In 30 Days
I learned this from charles miller so thought to share with you all.
I see a lot of people who know how to write but aren't sure how to get hired to write.
So, let's go through the basic process of getting a client.
Step #1: Create a Specific Offer
The last thing you want is to reach out to clients with nothing to offer.
It might seem like this would help you get business, because you can give them whatever they need, but it actually does the opposite.
You can adjust your offer slightly depending on client needs, but you need to have an exact thing that you do.
Example:
Writing 10 SEO-optimized blog posts per month.
Step #2: Choose One Outreach Method
The best outreach systems are omnichannel, meaning that they involve multiple methods (cold email, LinkedIn, cold calling, etc).
Those are more for agencies than they are for beginner freelance writers, though.
As a beginner, you probably want to choose just one outreach method.
Email, LinkedIn, and other social platforms are all good choices.
Step #3: Choose a Specific Niche
Again, you want to go deep, not wide.
Don't reach out to everyone.
Instead, choose a niche and commit to it.
Some examples are wellness, tech, and ad agencies.
Step #4: Do Outreach Every Day (Or Close To It)
Put outreach into your daily schedule, and do it no matter what.
Somewhere around 10-25 personalized messages per day are the sweet spot.
After a few weeks, you'll be contacting some amount of new businesses per day and doing some amount of follow-ups every day.
When I'm doing outreach, I usually send 10 new messages a day, so on week three, I'm sending about 30 total (10 new ones and 20 follow-ups).
The goal of these messages is to set up a call.
Step #5: Have Discovery & Sales Calls
The best way to sell is over the phone.
Doing so with two calls (one to get to know them and their needs, then another to sell your offer) is usually best, especially if your price is high.
If your price is somewhat low and/or you have social proof already, just one call can work. An example of this is finding clients on Upwork, where you have a profile with successful jobs in the past and the client already know what they need.
Conclusion
This is a very simple breakdown, but it should help beginners.
The biggest lessons in it are:
- Be specific in your offer and outreach
- Focus on one platform to start
- Do outreach and follow-ups daily
- Sell on the phone, not with messages
Doing those will put you ahead of a lot of the competition.
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Get Your First Client In 30 Days
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