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Mar '24 • Client Wins
Facing Competition from Value-Based + Lowest-Cost Offers: How Can We Stand Out?
If there's an offer that's both value-based and the lowest-priced option, how do we compete with it?
For instance:
Suppose the manufacturer sells the product directly to consumers, and we buy from the manufacturer to resell to the consumer. In this scenario, both offers are identical, but the manufacturer's price is lower than ours. How do we differentiate our 'Great Slam Offer' when the manufacturer also provides a 'Great Slam Offer' at a lower price?
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Jalees Khan
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Facing Competition from Value-Based + Lowest-Cost Offers: How Can We Stand Out?
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