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7d • Noblesse Oblige
I just posted this on Skoolers and put it here in case I’m moderated
This platform is amazing and being able to do something with one click is phenomenal! But is it too easy… have we forgotten that the person that does the purchases is a real live human being who’s paying with their own finances & values.
I trust @Sam and have complete confidence in Alex and Kirby, but have the rest of us Skoolers taken on a larger and longer-term vision?
I’ve already spent over two grand on Skool in my first couple months. Last week I clicked again and bought a $222 program and now feel like I’ve been ghosted. If this were a one off case, I wouldn’t say anything. But it’s the third time, so I offer this:
LTV means LIFETIME VALUE!! Are we fooling ourselves with the idea of a customer journey?
Did we SHORTCUT or SPRINT to get folks in, but forgot about the monetary MARATHON ahead?
Did we put too much effort into CAC ~ Cost of Acquiring the Customer? Have we forgot, ignored or already lost sight of what it’s gonna take from us to continue giving & growing for the LIFETIME VALUE exchange?
VALUE TAKES VALIDATION!
We are delusional if we think that we are going to embark on a journey of keeping a customer for a lifetime, without welcoming them on board.
If we finally get the coveted customer and neglected the crucial onboarding actions, the ship will not set sail. We have to get them on board with us. After all the outreach, we need to reach in. Ideally, reach in and get them a win!
Remember as people we like to belong. We need a human connection to welcome our new customers. Then, remind them of the destination and activate the journey, thanks to rendering a first LTV gain!
Thank you for reading,
Ravi
PS if you would like a little more, this is what I’m thinking …
There is another OPPORTUNITY PRICE we are invited to pay. This is where we bear the burden of engaging for the long-term … to create a LIFETIME of VALUE for the CUSTOMERS we invited on a journey.
LIFETIME VALUE means many things. Most think of what, when it might be better thought of as WHO!
We spend so much time trying to get the LEADS and make the OFFERS to get CUSTOMERS, that we distracted ourselves from the real reason of doing it!
There is a real live human being, who is joining us for some sort of exchange… a value exchange. And if you really want them for a lifetime, then a longer-term vision is required.
We speak of CAC the cost of ACQUIRING that customer… great congratulations! Now what, this is where we actually DELIVER, start the results process and offering the promised VALUE. Once again, I state value there’s only value if there’s validation.
VALUE TAKES VALIDATION!
We could add ~ inviting LONGER-TERM VISION to guide us!
This is akin the "BRANDING or CUSTOMER EXPERIENCE” which starts to promote the longevity in LIFETIME VALUE.
At the start of the famous customer journey, if we really want them for a lifetime, and it’s something to really think about, if we do decide on the lifetime aspect we need to make sure that we are ourselves are aligned with the idea! We are the ones who proposed, offered and led them to our interests!!!
The customer answers our commerce call! When we create an CTA that Call To Action needs to activate something in us!
It’s up to us to commend the customer & commence their path on OUR lifetime customer journey proposal…
Speaking of proposal, I’m just a poet who likes to invent new words or embellish existing terms.
I think it’s time to invent a new acronym ~ PKC ~ the Price for Keeping the Customer!
Because just like a relationship, or our first million or whatever parallel you would like it takes intention and energy to access it, and it takes even more to keep it!
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I just posted this on Skoolers and put it here in case I’m moderated
skool.com/ravi
GRATITUDE, FULFILLMENT and your 1st MILLION! Realistically, it relies on relationships, yes with others & the most important BEGINS with our OWN SELF!
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