13d • General discussion
Your clients do not care about your test scores; they care about your artifacts.
It doesn't matter if you are sitting in an Ivy League classroom, attending a trade school, or watching an online tutorial. If your education consists strictly of passing multiple-choice exams and writing unpublished essays, it is completely worthless outside the walls of academia.
The most valuable training you will ever undergo is the kind that forces you to produce a physical product.
Even if your first attempt is a lopsided clay pot, a poorly stained birdhouse, or a crunchy short film, the fact remains: you actually built something. An artifact is the ultimate, undeniable proof of your knowledge. It forces abstract theory and history to finally collide with physical execution.
As a creative professional, artifact creation must be the absolute core of your development.
The commercial industry operates on a simple law: you must produce good fruit. The quality of your fruit dictates the reality of your life and the trajectory of your career. If you want a better gig, your output must be undeniable. If you want to demand a premium day rate, the specific problems your artifacts
solve must be highly complex.
You do not convince a client or an executive with a diploma. You convince them by putting a tangible product on the table that proves exactly what you are capable of executing right now.
Start building artifacts.
— Notes from the Director
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Your clients do not care about your test scores; they care about your artifacts.
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