Running ads is the easy part. Anyone can put a metal building photo on Facebook, boost it, and get people asking, “How much for a 30x40?” But getting qualified buyers to actually answer the phone, trust you, get quoted, and sign a job is a completely different game. That’s where most companies burn cash. They’re spending money on Facebook. They’re getting leads. But the leads are tire-kickers, spam, dead phone numbers, or people shopping 10 different companies for the cheapest price. The issue usually isn’t the ads. It’s the system behind the ads. Here’s how we fix that. Step 1: Attract the right buyer Most metal building companies skip this part. They run generic ads for “metal buildings” and then wonder why the wrong people keep filling out forms. But not every metal building company needs the same buyer. A manufacturer shipping pre-engineered kits across multiple states is running a completely different business than a turnkey barndominium builder working in a 50-mile radius doing million-dollar homes from foundation to finish. Those two companies should not be running the same marketing. If you’re a kit manufacturer or distributor and your message is sloppy, you’ll get homeowners calling you asking if you can build the whole thing turnkey. That wastes your phone team’s time on jobs you don’t even do. On the other side, if you sell larger red iron garages, shops, or turnkey barndominiums, but your message is too generic, you’ll get flooded with people asking about RV covers and cheap carports. Now you’re doing face-to-face consultations for a $4,000 carport when you really want six-figure building projects. So the first step is getting clear on who you actually want to attract. A manufacturer can lead with: “Buy direct from the manufacturer and skip the dealer markup.” A dealer can lead with: “We work with multiple manufacturers to get you the best value.” Or: “We’re an authorized dealer of a reputable brand, so you get their quality at the best price.”

Hey everyone, I wanted to share an interview I filmed at METALCON with Kevin, Sales Director at Select Steel Buildings. They work with about 90 dealers across five states and produce a couple hundred buildings a month. We talked about how they support their dealers, what helps them stand out, and how they approach continued growth. The part I’d pay closest attention to is Kevin’s point about answering questions while a dealer has a customer in front of them. He says getting a quick answer can make or break the sale. That’s something worth looking at in your own business: • Can your salespeople get the answers they need quickly? • Do they have recent project photos and useful marketing materials? • Is someone clearly responsible for supporting the customer after the sale? • Do they have the tools to help a buyer understand the building? We also discussed Facebook Marketplace, expanding into Google, and what happens after a lead comes in. Watch the interview here: https://www.youtube.com/watch?v=Wq9mqIDR87o

🚀 Don’t Just Pitch — Win: Friday’s Masterclass on Closing Appointments 📅 Date: Friday, October 3rd ⏰ Time: 1 PM Eastern Time 📍 Location: Join Zoom Meeting This Friday, we're diving deep into a Mock Appointment Masterclass: “From Warm-Up to Close: The Sales Appointment That Wins Jobs” 💥 In this live session, we'll walk through a high-impact sales appointment: ✅ The Warm-Up — first 10 minutes that win trust ✅ Needs Assessment — asking the right questions that unlock the sale ✅ Company Story — how to separate yourself from shady contractors ✅ Recap + Price Laydown — presenting with confidence (and financing options) ✅ Overcoming Price Objections — turning “too expensive” into “let’s do it” Whether you're new to sales or want to sharpen your close rate, this mock appointment will give you the exact framework to walk into any home and win the deal.

I know Saturday at 11am ET isn't the easiest time. You registered, something came up, life happened. I get it. But the content was too good to only run once. So I'm doing the whole thing again this Wednesday at 7pm Eastern. Same workshop. Same breakdown of how to scale your metal building company from where you're at to the next revenue ceiling. Same step-by-step system for generating exclusive, pre-qualified metal building leads that actually close. If you couldn't make Saturday, this is your shot. Register here: quote-magnet.com/workshop By the end of 60 minutes, you'll know exactly how to generate a consistent flow of exclusive, pre-qualified metal building leads and break through whatever revenue ceiling you're currently stuck under. Whether you're: - Just breaking into metal buildings and haven't sold your first one yet - Doing a few million a year and trying to bring on your first project manager - Already at $10M, $20M, $30M+ and just need more consistent pipeline You'll walk away with a system you can actually implement. We cover: - The 6-piece lead generation system (website, branding, qualifying funnels, CRM, automation, reporting) - The 4 revenue ceilings and exactly what breaks them - How to stop competing on price and start attracting buyers who already see you as the premium option before they ever pick up the phone - Real examples of companies we've scaled to $840k/mo and even $7M/mo in the metal building industry. It's live. It's this Wednesday at 7 pm ET. And if you stay to the end, you'll get a free copy of our Metal Building Lead System Blueprint. Grab your free seat here: quote-magnet.com/workshop Seats are limited because we're keeping this interactive. See you there. - Nick, Quote Magnet P.S. We're sponsoring MetalCon this year (the biggest metal building convention in the world). If you're going, reply to this email and let's meet up.