This week, everyone's going to blast out the same thing:
"Happy Thanksgiving 🦃"
"So grateful for you!"
And honestly? It sucks. It's forgettable. It's what everyone does.
But here's what separates the special ones from the rest.
🤔 Think about the people who actually contributed to your wins this year:
🔹 That mentor who gave you the advice that changed everything.
🔹 That client who believed in you when you were just starting out.
🔹 That accountability partner who didn't let you quit.
🔹 That team member who went above and beyond when it mattered most.
🔹 or anyone in your life who helped you get where you are today
They don't need another copy-paste "thankful for you" message.
They need to HEAR from YOU. In YOUR voice. Telling them EXACTLY what they did that mattered.
Here's the plan:
✅ Make a list RIGHT NOW of 5-10 people who genuinely moved the needle for you this year.
✅ Record a quick video message for each one. 60 seconds. Nothing fancy.
Say something like: "Hey [Name], I'm recording this because I want you to know that when you [specific action], it completely changed [specific result]. Thank you for showing up."
✅ Send these BEFORE Friday when everyone's drowning in Black Friday madness.
This is how you build real relationships. This is how you stand out. This is Strategic Laziness applied to gratitude - one authentic video beats 100 generic texts.
Don't wait until Thursday. Do this TODAY 💪
What are you going to do this Thanksgiving? 👇