Stop offering golden toilets nobody asked for 🚽✨πŸ€ͺ
Most entrepreneurs do this:
Fully build β†’ Launch β†’ Hope people want it
Smarter approach:
Partially build β†’ Pitch & Validate β†’ THEN fully finish the build
Here's why this matters πŸ‘‡
πŸ”ΉΒ Real estate example πŸ”Ή
Agent wants to launch "VIP Home Buying Concierge" service.
Starts building vendor relationships for luxury spa features - jacuzzis, high-end bathroom fixtures, golden toilet 🚽
Spends 3 months on it.
Then pitches to actual buyers and discovers... they don't care much about golden thrones (sorry! πŸ˜†)
They want connections to high-end KITCHEN suppliers. Wolf ranges. Sub-Zero fridges. That's what drives resale value and daily use.
Wrong assumptions = wasted time, money, energy 😫
β†’ The fix? Test your offer BEFORE fully building the thing
Here's how:
βœ… Pitch to 5-10 target clients (offer beta pricing for feedback)
βœ… Watch where they light up vs hesitate
βœ… Adjust based on their ACTUAL responses
βœ… THEN build the right thing
You can even pre-sell something that doesn't fully exist yet. Take deposits. Create a waitlist. Use that validation to build with confidence.
Better to discover your positioning is off in Month 1 than Month 6.
πŸ”₯Β Think Kickstarter model: validate demand first, build second πŸ’ͺ
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1 comment
Masha Nova
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Stop offering golden toilets nobody asked for 🚽✨πŸ€ͺ
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