Most entrepreneurs do this:
Fully build β Launch β Hope people want it
Smarter approach:
Partially build β Pitch & Validate β THEN fully finish the build
Here's why this matters π
πΉΒ Real estate example πΉ
Agent wants to launch "VIP Home Buying Concierge" service.
Starts building vendor relationships for luxury spa features - jacuzzis, high-end bathroom fixtures, golden toilet π½
Spends 3 months on it.
Then pitches to actual buyers and discovers... they don't care much about golden thrones (sorry! π)
They want connections to high-end KITCHEN suppliers. Wolf ranges. Sub-Zero fridges. That's what drives resale value and daily use.
Wrong assumptions = wasted time, money, energy π«
β The fix? Test your offer BEFORE fully building the thing
Here's how:
β
Pitch to 5-10 target clients (offer beta pricing for feedback)
β
Watch where they light up vs hesitate
β
Adjust based on their ACTUAL responses
β
THEN build the right thing
You can even pre-sell something that doesn't fully exist yet. Take deposits. Create a waitlist. Use that validation to build with confidence.
Better to discover your positioning is off in Month 1 than Month 6.
π₯Β Think Kickstarter model: validate demand first, build second πͺ