"Would you ever tell your team: 'Go build a marketing campaign'... and walk away?"
Of course not.
They’d stare at you like: “Uh… where’s the brief?”
But that’s exactly what most entrepreneurs do with AI.
They throw in one vague prompt or mega-prompt and expect incredible results.
🛑 That’s prompt dumping - and it’s why your outcomes feel meh.
AI is not mind-reader.
It’s a powerful assistant - when instructed & trained properly.
🧩 Prompt layering = giving your AI clear, sequenced instructions.
Just like you would with your team:
- First research the audience
- Then brainstorm the hook
- Then outline the idea
- Then write one part at a time
- Then format and polish
Each layer builds clarity.
Each layer boosts quality.
Each layer saves you time and fixes the “blah” output.
Example 1: Email Funnel
❌ Don’t prompt: “Write a 5-email funnel for my offer”
✅ Instead:
- Describe the audience + product
- Ask for the funnel structure
- Layer in tone, CTA, and story per email
- Review and improve with your trained AI
📌 Example 2: Content Carousel
❌ Don’t prompt: “Create an Instagram carousel about AI in business.”
✅ Instead:
- Start with AI brainstorming angles
- Choose a style (story, how-to, belief shift)
- Generate each slide 1 by 1
- Wrap it all with CTA and slide titles
This is how you treat AI like a trained team member - not a mind-reading psychic