If you’re wondering what kind of lead magnet actually converts, this is a real-world breakdown from a creator who built a 10,000+ email list, launched a $24K course, and used that momentum to grow a top-ranking Skool community.
One of the biggest questions I see inside my communities is:
“What kind of lead magnet actually works?”
Not hypothetically.
Not “best practices.”
But what’s converting right now.
So this week, I’m bringing in someone who has real answers.
Live Community Training — Wednesday, Feb 11 @ 11:30am CT
Sookie O’Very will be headlining our monthly community call inside Mindset Skool. If you’ve seen the interview I did with her, you already know the headline:
- She launched a course and made $24,000
- She built an email list of 10,000+
- She did it using YouTube + lead magnets
- And then built her Skool community around that momentum
(now ranking on page two of discovery)
On this call, she’s breaking down:
- What she used early on (and why it sucked 😅)
- What she uses now
- What’s actually converting
- Screen-share, real examples
- Open Q&A
How to attend 👇
If you join using the 7-day free trial, you can attend live.
👉 Important timing note:
If you join by Monday, you also get access to my brand-new 5-Day “E-Word” Challenge.
What’s the E-Word Challenge?
It’s a 5-day posting challenge designed to help you:
- Show up consistently
- Increase engagement
- Improve Skool discovery positioning
Everyone who completes it will see:
Before + after discovery ranking metrics
Real data + tips to customize for your own groups
And during your free trial, you’ll also get:
That alone usually ends up being the most valuable part for people.
Want the full backstory?
Watch the full YouTube interview where Sookie walks through her $24K launch and how the email list made it possible:
If lead magnets feel confusing, overwhelming, or like something you’ve “tried before but never stuck with”…
This is the room you want to be in.
- Brian
P.S. Check the pinned comment to see the incredible results members achieve from one 20-minute call with me.