I downloaded the form and began to fill it out. As I read the instructions, I found them to be unusual. I've never seen a form like this before. It triggered my thought process, and I wondered how these questions would help me write a story.
This process comes to the writer from a back door, so to speak. What does the writer pull from the target reader that will help craft a story that more readers will enjoy? This format is one I find particularly challenging. I still haven't finished filling it out, as it takes a lot of deep thought. Great format.