Find men where they already are - not where you want them to be
Quick one that made me think this Men's Health Month.
We spend a lot of time talking about why men avoid the prostate check. The fear, the embarrassment, all of it. But the real wall for most men is simpler than that. It is just deciding to go. Booking the appointment. Taking the morning off. They never get past that step.
Some groups have figured out a way around it. They stop waiting for men to come to a clinic and instead set up where men already are - a church, a community hall, a weekend rally. Suddenly the man who would never book anything says, alright, it is right here, fine.
Nobody lectured me into checking. It took a person and a moment at the airport to realize I might be suffering from BPH - not just getting older.
So here is my question for you. If there was a screening event near you this month, who is the one man you would bring along - and what would actually get him in the door?
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Alex Beviss
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Find men where they already are - not where you want them to be
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Prostate Paladin
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Prostate awareness for men and women. The prostate does not belong in the shadows with no understanding. Awareness is the key.
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