Hi guys! Just updating you on our new identity. We have switched from The Purpose Lab to Project Allure because it fits more in life with our mission statement: We help men understand the language of women to get more dates. If you are a woman in here, we still support you, however the primary focus is going to be on helping men, as it is a more refined niche. With that being said, we are uploading tons of content on all platforms! YouTube, TikTok, X, Threads, Youtube Shorts, & more. Make sure to follow for a follow back on any platform. There you can access additional FREE content from Project Allure. We also offer 1-On-1 Coaching. So if you or someone you know is interested in that, please reach out. We can setup a FREE clarity call to see if it's a good fit. Love you guys! Thank you all for taking part in Allure, it means the world to me. 💥🔥🖤

Hey guys! Hope everyone is doing well. We are going to start ramping up the community interactions going into February. We will start to see a lot more new members. I highly encourage you guys to collab, and interact. You might be able to make some really good friends for business, dating, you name it. The coolest part is these people are from all around the world. We already have multiple members from Africa & Europe (See Map). We are working on AI Automations & Tech to get this community really poppin! Looking forward to showing you guys what we got in store next. ✌🏼😈🐈‍⬛

I’ve known Dylan for over 15 years, we grew up together and I think above all, he helped me be able to take chances on myself. He sees the world as someone who thinks we are all just human, and that taught me a lot, you just have to want it bad enough in life.

I’ve been friends with Dylan for well over 10 years now. Prior to meeting him, I was a junior in high school. I had little to no confidence, did not know how to dress, put myself out there, was a very anxious and awkward person. Once he came into my life, it all started with a common hobby we shared; basketball. He was and still is the person that just gravitates you towards him from the positive energy he continues to give into the world. He helped me learn how to dress, act, talk to females, take a chance on myself, and stop fearing the worst and to actually live life in general. Thank you wouldn’t even come close to express how grateful I am for him coming into my life and being a brother to me. He’s been there during my darkest, brightest, highest, and lowest moments and continues to hold it down despite what life throws our respective ways. He really is someone that any person would be lucky to call a friend and a brother. I was and am lucky to see the man he continues to develop and mold himself into, he’s one of if not the only person that I genuinely can’t think of any flaws when it comes to being a man as he is someone I hold to the highest standard. From playing on the court, ripping and running all over SoCal during school nights, rough patches, to paving our own way in this strange thing we call life. He has always been one of my biggest supporters and heavily left his mark on my life in the best way imaginable.

🎄Merry Christmas everyone!🎄 2025 has been a crazy year. Thank you to everyone who has participated in The Purpose Lab so far, it truly means a lot to me. I look forward to growing our community and helping others all through 2026 :)