Getting SEO right is a key part of the digital product launch process, not something you bolt on later. I founded, built, and sold a digital agency that originally started as an SEO services business. Because of that, I’ve had a front row seat to how search actually works behind the scenes. Because of AI, SEO has quietly changed more in the last 2-3 years than it did in the decade before. Creators who treat SEO as something to “do after launch” are already behind. The ones winning are building SEO and distribution in parallel with the product. I’m about to test a paid playbook with coaching calls that show how to implement SEO using AI across social platforms and search engines, specifically for creators launching products. To test the hypothesis properly, I’m considering giving free access to a small group from The Launch Society in exchange for honest feedback and results. The playbook will cost $29 when released. Free if you help me text the hypothesis. 👇 If you’d be interested in getting free access to help test this, comment SEO below. 👇

Hey everyone 👋 I’m Michael Alison. I joined to learn, connect, and grow with like-minded people here. Looking forward to learning from you all.

Not planning. Actually building. If you’re sitting on an idea right now, take this as your nudge to stop overthinking and start shaping it. Even if it’s messy at first. Even if it’s small. Every digital product you admire started as a rough draft someone refused to give up on. The crazy part is you don’t need to be a genius. You just need consistency. You need that old-school discipline mixed with the modern tools we’ve got today. That combo is unbeatable. So today, make one move toward your product. One page. One feature. One outline. It all stacks. Future you will thank present you for not stalling. Let’s keep building. This is the season for creating, not waiting.

Owning a digital product is still one of the smartest moves you can make. You don’t need permission. You don’t need a huge audience. You just need one problem you can solve better than most people, package it in a clean way and ship it. That’s it. One digital product can change your whole trajectory. Most people wait for the perfect moment. The perfect idea. The perfect plan. But the ones who win are the ones who build, test, learn and refine. Over and over. Slow and steady, just like the greats always did. Pick your topic. Make it simple. Make it useful. Make it yours. This is your sign to build something that lives online, earns while you sleep, and grows with you. Let’s make it happen.