Before joining principles I was struggling to find the right information in the simplest format to greatly improve my skills as there is a sea of information out there that can be confusing for someone still relatively new to the industry. But straight away I quickly found out that principles is made for barbers at any level to greatly improve there all round skill and knowledge across many areas. If you’re thinking about signing up, this is the best place for you to grow 10/10 🚀

I came into barbering in my 40s after leaving the corporate world, and there were times I genuinely questioned whether I’d made the right decision. I could cut hair, but lacked the understanding to create consistent results. Through Nathan’s mentorship, 1-to-1 education and Principles, I’ve learned the fundamentals and, more importantly, the why behind what I’m doing. Eight months on, I’m back behind the chair, in a new shop, more confident and enjoying barbering again!

5 *'s nothing less! Ive been a member of this community for almost two months now. I not only feel like i found the knowledge thats gonna take me too the next level, but I also feel like I found my people. Accountability, dependability and a real sense of community runs deep in the foundation and im so very thankful to be apart of it. I dont think anything stands in our way, together PRINCIPLES without question will be the leader in creating hair educators that matter.

Incredible. The training is articulated beautifully, the community is active and supportive. Nathan is a fantastic educator and proactively interacts with the group. I've explored other barber academys on here and nothing compares to Principles.

The pound for pound best educator for learning your WHY of cutting hair. Nath doesn’t cut one corner and has seriously insane knowledge about the craft! He’s a game changer!