1d • Market Buzz
The 2026 Trend to Watch: The "Prime Rental" Shift
A clear 2026 trend is emerging in the rental market. It’s not just about high demand, but a demand for quality. Tenants are increasingly prioritising well-maintained homes, energy efficiency (EPC C+), and reliable management over just the lowest rent.
This shift means properties that offer a premium, hassle-free experience are likely to see the strongest occupancy and resilience this year.
Have you noticed a change in what tenants are looking for or asking about in your areas?
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The 2026 Trend to Watch: The "Prime Rental" Shift
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