Apr 1 • Course Discussion
Your Payment Processor Goes Down During a Flash Sale. What Do You Do?
No seriously, walk me through your exact response.
Who do you call first?
Do you have a backup processor?
How fast can you get manual orders running?
When do you tell customers?
Most brands I've worked with don't have an answer to any of these questions. And that's the problem — crisis response speed is 90% preparation.
The playbook needs to exist before the crisis hits, not during it.
Module 8 breaks down the full crisis framework: the severity matrix for instant triage, a 15-step response checklist, the 4-pillar Crisis Control Tower, and the 5 mistakes that turn manageable incidents into existential threats.
Question for you: What's the single biggest vulnerability in your business right now? The one thing that, if it broke tomorrow, would stop everything?
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Your Payment Processor Goes Down During a Flash Sale. What Do You Do?
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