With this playbook, the only way you are going to make money is if you execute on it. If you do not execute on it, then there's no point, because you can plan, plan, plan. You can read it over and over again, but if you do not execute on it, then you won't see any change in what you're doing. You need to set yourself three months, 90 days, of just executing on this, and you will see your business change forever.