When does podcasting stop being enough? · Podcast Authority Insiders

When does podcasting stop being enough?

Don't get me wrong—podcasting is incredible for building relationships with high-value prospects.

I've seen companies hit $10M doing nothing but running a podcast and selling afterward. It works. But here's the thing most people won't tell you: podcasting alone won't get you past $2M efficiently.

Here's why.

Podcasting is what I call "indirect outbound." You're building relationships without pitching. It's perfect when you're starting out because the cost is basically zero and you get direct access to top-of-market people.

But the time investment per qualified call? Roughly an hour of work per booked discovery call.

That's not sustainable when you're trying to scale.

So what do you add to it?

I break down the exact moment you need to layer in other marketing tactics—and which ones make sense based on where you are. Not theory. Real numbers from companies scaling past $2M.

The three methods:

→ Indirect outbound (podcasting, events, contributions)

→ Call application ads (paid → high-intent calls)

→ Low ticket to backend (cheap offer → upsell machine)

The punch line? Keep podcasting. Just don't let it be your only lever.

What is your favorite marketing strategy? Comment below!

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