12d • Podcasting
I Analyzed My Client Data and Found My Real ICP (You Need To See This Spreadsheet)
I just did something most entrepreneurs are too scared to do.
I pulled up my client list and ranked them by profitability.
Not revenue. Profitability.
Here's what I found: My SaaS clients were 3x more valuable than everyone else. But I was still writing marketing like I served everyone equally.
Sound familiar?
You know you need to narrow down your ICP. Everyone says it. But when you actually sit down to do it? It feels like you're turning away money.
Here's the thing nobody tells you: Generic marketing costs MORE than focused marketing. Way more.
So I recorded myself going through the exact framework I use with my fractional CMO clients. Live. With my real data. (Anonymized, obviously.)
You'll see:
→ The simple spreadsheet setup that reveals your true ICP
→ Why "lifetime value" isn't the only number that matters
→ How to add an "effort factor" to find your sweet spot customers
→ The buying triggers that actually predict success
→ Why helping winners win is more profitable than helping strugglers struggle
The process takes 30 minutes. But the clarity? That's worth six figures in wasted marketing spend.
I'm not gonna lie—this feels uncomfortable. You'll realize you love some clients who aren't your ideal fit. But the numbers don't care about feelings.
And when you focus your message on your BEST customers? You get more of them. It's that simple.
Watch me walk through it step-by-step 👇
Drop a comment after you watch: What's stopping YOU from narrowing down your ICP?
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I Analyzed My Client Data and Found My Real ICP (You Need To See This Spreadsheet)
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