Does outreach work on holidays (yes, just differently)

Jean-Michel Moreau

11d • Podcasting

Stop sending outreach during the holidays.

That's what every sales guru will tell you.

They're wrong.

Here's why.

Yes, your response rate will drop. Fewer prospects will reply to your messages. That part is true.

But here's what nobody tells you: the people who DO respond are completely different.

During regular weeks, you get noise.

Gatekeepers who say they'll pass it along. Mid-level managers who can't make decisions. People who say "circle back in Q1" and then vanish forever.

During holidays? All that disappears.

The quality skyrockets while the quantity drops.

Think about it. Most people are fully checked out. Your message isn't competing with 47 other cold emails. It's sitting there, quiet and patient, waiting for the right person.

And executives? They're a little out of sorts during holidays.

This is sad but true.

These folks often feel uncomfortable without their routines. They check LinkedIn MORE during the break, not less. They scroll through messages while everyone else watches football.

The replies you get are different.

They're from people who actually make decisions. People with budget authority. People who have the mental space to actually think about your offer instead of rushing to their next meeting.

The noise is gone. The gatekeepers are offline.

What's left? The exact people you wanted to reach in the first place.

So no, don't pause your outreach.

Just adjust your expectations. You're not fishing for volume anymore.

You're fishing for whales.

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