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⭐ 5 Reasons Most People Pick the Wrong Online Business (And What to Do Instead)
Most people don’t pick the wrong business because they’re dumb…
They pick the wrong business because the internet is VERY good at selling you a fantasy.
Here are the five big mistakes I see every single day 👇
1. They chase trends instead of their strengths.
They’re hunting for the silver bullet.
The magic shortcut.
The “$10K/month in 90 days working 2 hours a day” crap.
They fall for slick marketing → buy another course → get nowhere.
Meanwhile…the skill they’ve been doing for YEARS sits untouched.
That’s the thing that could actually make them money.
2. They try to learn a brand-new skill from scratch.
You’ve got a 9–5.
You’ve got a family.
You’ve got maybe 5-10 hours a week to build something.
Learning a brand-new skill from zero?
That’s weeks or months of work before you can even start.
It’s the slowest path possible.
Your fastest path is always the same:
Take what you already know… and take it to market.
3. They underestimate the skills they already have.
You do something every day that someone else finds impossible.
You just take it for granted.
You might think:
“Nobody would pay for this.”
WRONG.
I talked to someone today whose audience doesn’t even know how to use ChatGPT.
Something I do in my sleep.
Same for you:
Excel, organizing, workflows, communication, leadership, decision-making - people will pay for things you barely think about.
4. They choose a model that doesn’t match their available time.
This one wrecks people.
They lead with MONEY instead of aligning the business model with their LIFE.
“I’m making $5K/month… I hate my job… just tell me how to replace my income fast.”
I did this with my first business (real estate).
I just wanted OUT.
And you know what I created?
A business that gave me less freedom than my 9-5.
If you don’t start with your vision, your ideal day, and your actual bandwidth,
your business will own you instead of freeing you.
5. They copy someone else’s business and hope it works for them.
Look, all businesses have problems.
That part never changes.
But copying someone else’s exact model because their marketing sounds sexy?
That’s the fastest way to build something you won’t stick with.
You need a business that aligns with your strengths, your life, and your values... not someone else’s highlight reel.
If you’ve made any of these mistakes… welcome to the club.
The good news is you’re one decision away from picking the right thing for you, based on what you already know how to do.
Which one landed the most with you?
Drop the number below. 👇
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⭐ 5 Reasons Most People Pick the Wrong Online Business (And What to Do Instead)
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