2d • General discussion
How did you learn what you know? I'll bet the answer involves a book.
When you started out, you probably learned from books and trusted experts who shared their knowledge. Your future clients are doing the same. They're looking for someone credible, experienced, and trustworthy. A published book does more than showcase expertise, it proves it, continuing to build trust long after it's written. The question is: are you giving potential clients a reason to trust you before they ever speak to you?
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How did you learn what you know? I'll bet the answer involves a book.
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