Most coaches and entrepreneurs think of a book as a product. It's not. It's a door. A door that brings the right clients to you before they've even spoken to you. Here's the maths. If your book costs £15 and your coaching package costs £2,000, you're not selling books. You're qualifying clients. The reader who finishes your book and thinks "I need more of this" is already sold before they pick up the phone. The book proves you know your stuff. The consultation is where the real relationship starts. This is why coaches and consultants who publish books attract better clients, charge higher prices, and spend less time convincing people they're worth it. What would your book say about you to a potential client?

"I don't feel qualified to write a book." I hear this all the time. The truth? You probably didn't feel qualified when you first started doing what you're now known for either. Your book is simply your knowledge, experience, and lessons written down. You're already helping people get results. A book doesn't make you an expert, it helps more people see that you are one. What's stopping you from getting started?

"If you could write a book about anything you know, what would it be?" The answers come quickly. Every single time. People know what their book is. They just haven't started yet. What would yours be?

I once submitted a magazine feature and used the wrong technical term throughout. The editor corrected, then published it. She told me later. I still cringe. What's a work mistake you made that you now laugh about?

The average traditionally published nonfiction book takes 18 months to reach the shelves. The process includes: writing, editing, design, production, and scheduling. Knowing the timeline before you commit to a publishing route helps you make decide which path is right for your book and your goals. Have any questions about how the publishing process works. Just ask.