I've been running Facebook ads every day since 2013. Along the way, my business has generated $79M+ in ecommerce revenue, over 2 million orders, and has been featured on the Today Show.
I've personally managed $20M+ in Facebook ad spend and navigated nearly every major change along the way. In 2021, a sale of our business fell apart as the iOS 14 update changed the advertising landscape and customer acquisition costs began rising. Since then, I've navigated CAPI, Advantage+, Andromeda, and everything in between.
After all of that, I actually believe right now is one of the easiest times I've seen to grow a brand using Facebook ads. And my setup is simpler than ever.
I'll show you exactly how I run my account today: ABO, my 2-campaign setup, ad sets, exclusions, retargeting, the metrics I watch, what I ignore, and how I scale. This isn't theory. It's the setup I use in my own business every day.
One video. About 30 minutes. The exact setup I use today. Only $97.