Most people think Pay Per Call is just traffic → calls → profit.
In reality, the money is made in what happens after the call comes in (routing, qualification, and buyer acceptance).
I’ve seen campaigns with good volume still lose money because of small setup gaps.
Curious where you’re at right now: getting calls, or getting them to actually convert into paid leads?
If you’re stuck anywhere, DM me “FLOW” and I’ll point out what’s usually going wrong.