Matthew Zivkovic Abhishek Sood
AI Overviews are turning Google into both a search engine and an answer engine. (Semrush))
Instead of showing you 10 blue links and making you click, Google now answers your question directly at the top of the page using AI. You never need to visit a website.
A zero-click search happens when users get the answer they need directly on the Search Engine Results Page (SERP), without visiting any external site. These interactions, powered by Google's AI Overviews, Featured Snippets, Knowledge Panels, and Direct Answer Boxes, now satisfy user intent before a visit ever.