People have been behaving for countless millennia, and still we are learning. The late "Father of Performance Management," Dr. Aubrey Daniels (1935-2025) wrote that most people believe they understand how behavior works. "In our experience, they do not." He goes on to write that they know enough for day-to-day life, "...but when it comes to changing unhealthy...behavior, people often lack the knowledge and skill to do so..." All of our patients are unhealthy, and need to develop the habits necessary to improve their health. Your journey with Adherence Management Coaching begins here, and with our training programs. Two "C" words are in the nursing domain and help patients create new habits: 1. Consequences, and 2. Choice. If patients do not understand the consequences of their behavior, they will make poor choices. Let's ensure their choices are not our fault. "Consequences Matter" We do not make the nurses and clinicians you are. We make you better. Let us show you how.