So when I was doing my big parties, I always worked with sponsors. I always tried to work with sponsors that I could also use in my marketing.
An example would be a limousine company or some kind of a company that had direct contact with my clients.
Here is a story of how I worked with the limousine companies.
Basically, we'd meet with the owner and tell them about the clients I had and show them, convincing them that yes, this is your target market. That part MUST work first.
And then obviously what exposure could I give that company with getting their company name and link on 60,000 printed flyers, hundreds of thousands of emails going out, and also on the video screen at the party itself.
The most important thing here for me, as an organizer, was that I could get access to their fleet of vehicles. They would very often either give me a limousine that I could fit 15 to 20 people in, or a cable car on wheels (as we were in San Francisco) That I could use for a night....Or twice.
Two to three weeks prior to our special event, we would handpick the top 15 or so most beautiful girls in our list. We would be maybe four or five guys that would take themout. We would set up a pre-party with food and drinks and we would all dress the same, maybe all in white clothes, for example.
Sometimes we also wore funny wigs or certain other attire so that we could stand out and be a team.
We would hit bars and clubs where we knew we could find our target market and we also had to make sure it was okay for us to promote at these establishments.
That was a win-win for all of us, and we also created that energy with our inner circle. The girls would almost fight for trying to go out with us in the limousines and having fun, as we were going around town for a whole night, promoting and meeting people and partying at the same time.
So that is a great way for you to also think about how you could work with your sponsors in many different ways. I have many other ideas too, but this is one really good one.
Comment below if you have other ideas or things that you have done that could be of use for others to read here.