Hello guys, I hope you all are doing great. I run a supplement brand based in Sweden and I handle all the advertising in-house by myself. Been a "silent/passive" member here for a few months now so I thought it was time to start/connect some discussions. We have a lot of products in the pricing range of 25 - 30 EUR with a few "hero SKUs" that we push on META. Our biggest challenge is that we're struggling to get consistency in our AOV and this hurts ROAS and other financial key metrics that allow us to scale profitably. In other words: a lot of new customers only buy 1 product, which I guess makes a lot of sense, they want to try the product before the stock up on more. Currently we send all the traffic to designed, tailor-made LPs with 3 alternatives(using the decoy-effect/strategy): buy 1, buy 2 get x % off, buy 3 get x & off etc. We use Replo or GemPages for this. So my question is if anybody else has been in this situation and how did they solve it? Gift with purchase? Just sell bundles? Try out more offers with added values such as shakers, merch etc? What product margin is optimal/preferable? Kind regards
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