Our ad team at PaidAdvertising.com usually audits anywhere from 2-5 ad accounts every week of potential new partners. That's not atypical for a thriving agency with over $25M in client revenue... And auditing so many other businesses got me thinking of mine: What was I doing that was bringing me the best returns? What was I doing that made me feel the best? What was I doing that could be considered as "fluff"? If you didn't know, this year, I almost started a second agency. An agency of agencies if you want. I'm not forever scrapping the idea, but for the time being, I am. I spent 4 months and over 150 hours of my time building this new offer. The goal? Help in-house marketing teams, or agencies, improve their marketing processes through a mix of done-for-you and done-with-you. But then, the thought hit me... "It's Q4 Justin, yes you need to focus, BUT there are many brands without agencies that might want an extra help boost to validate their strategies..." "How many agencies are also going through their first BFCM? They probably need help too, right?" "What about these agencies' brands? If my agency would be at their first BFCM, I'd want a second opinion too." Which is why I decided NOT to scrap AdEngine, and to instead change its purpose. AdEngine now is moving to a consulting program. 🌟 Led by Justin & A Proven Track Record: Our strategies have fueled over $25M in client revenue. We're your growth partners, ready to share our secrets. 📱 24/7 Group Chat Access: Night or day, get immediate access to our team. Questions, brainstorming, quick checks - we’re here for you. 📅 Weekly Insightful Calls: Join Justin and the team for sessions on ads, marketing techniques, operations, and more. We break down complex strategies for you. 🔐 Exclusive Resources: Get a leg up with our vault of SOPs, in-depth trainings, and marketing modules. Stay ahead of the curve. ⚙️ Automate & Elevate: Implement our ready-to-use internal systems. From creative workflows to tools, we streamline your operations. Plus, we're hands-on for any support!
Over 3 hours of new content was just added to our PeakAd mini-course. 🤯 @Lilia Casanova, one of our Ad Editors, absolutely CRUSHED it with this one. You'll find new modules on: - Best tools to use to edit, store and share your ads - How to use Premiere Pro - How to edit UGC videos - How we store and organize our project files - How we use AI with ElevenLabs to make AI-based UGC voiceovers - & more. The best part is? We still have a few more modules in the pipeline around static ads editing with Illustrator and Photoshop coming out your way shortly! So, the action step for you is to go check out this new free content and let us know your thoughts! 👊
Welcome to PaidAdvertising.com’s Private Community! 🧙♂️ This is a community for up-and-coming e-commerce business owners and DTC marketers aiming to reach +7 figures with their businesses. At PaidAdvertising.com, we help thriving e-commerce brands grow through a specialized approach combining Paid Advertising & Performance Creatives, and ongoing consultation allowing you to grow your business holistically. After almost 3 years of successfully growing brands, we've realized we were doing the market a disservice... By NOT offering any advice to starting brands. Although I post tons of content on YouTube every single week, our team has been exclusively working with a select 10-15 brands already making "good money" online. PeakAd (our free mini course) is a way for us to give back to the community and to offer you a clear pathway to 7 figures with your store. Feel free to check these links out: - Work with our agency - YouTube - Twitter - Instagram In this community, you may ask any questions about anything e-commerce (DTC) or paid advertising related. To get started, comment down below with: 1. Your Name 2. What's your business/brand, what do you sell/offer, how long have you been doing it for, etc. Happy to have you here!
Hey Justin, In my meta account Im using your Broad+DTC method. I am confused about one thing. Brand that I worked do not have any back end system like email and sms marketing. We dealing everything on Meta. I know when using 1 campaign, Meta automaticly retarget. We got so many volume in the add to cart and we want to convert them but our retargeting ad(discount ad) can not take much spend to convert because of our winning ad. Is it logical to create another campaign for the retargeting in that situation. And if it is logical should I create new campaign or should I create new ad set inside of my one campaign. Waiting your answer. Thank you
What an exciting weekend, ugh? Some brands totally killed it with sky-high sales and smashed records left and right. Others are just cruising along - sales aren't dropping, but they're not exactly skyrocketing either. Then there are those who got hit hard by the whole "Black Friday-Cyber Monday" slump. It's like they're stuck watching the big party from across the street, not really getting to join in on the fun. Here are some of our best success stories (so far) of BFCM 2023 at PaidAdvertising.com: - Our jewelry brand which we've now worked with for a 3rd BFCM in a row CRUSHED it. On Friday, they were up 11% vs last year's Black Friday and reached a daily peak of $29,300 in revenue at a 10% MER only. Beating what they had done for November-to-date in a single day. - An underwear brand of ours, who was very apprehensive of BFCM given slower growth in 2023-so-far, has so far done $39.3k in sales with $4.1k in ad spend and is now up 29% YoY (YTD). - This fashion brand of ours, which has now also been with us for over 2 years, has had a great launch day with $3.4k in ad spend and $12.1k in ad-attributed revenue. - This other fashion brand of ours, so far in BFCM 2023, is up 21% YoY with a mere 4% MER, bringing them to £279,000 for November so far. 💀 - This small jewelry brand, which literally was at $1.5k months in May 2023, now surpassed $1.7k in a single day on Black Friday itself with $503 in ad spend. Since tax season is soon coming to an end in the US, and most brands want to get ready to start the year off strong, with the right partner... Now's the best time for a "team overlap" to test out a new partner and get those tax writes offs locked in. Ready to give our team a test before the new year?Let's schedule a call: https://go.paidadvertising.com/vsl1699192935748
For the first, and only time of the year, our private AdEngine consulting group is at 20% OFF... If you don't yet know what AdEngine is, it's a private inner circle. 🌟 Led by Justin & A Proven Track Record: Our strategies have fueled over $25M in client revenue. We're your growth partners, ready to share our secrets. 📱 24/7 Group Chat Access: Night or day, get immediate access to our team. Questions, brainstorming, quick checks - we’re here for you AND get Justin's number to text him at any time. 📅 Weekly Insightful Calls: Join Justin and the team for sessions on ads, marketing techniques, operations, and more. We break down complex strategies for you. 🔐 Exclusive Resources: Get a leg up with our vault of SOPs, in-depth trainings, and marketing modules. Stay ahead of the curve. ⚙️ Automate & Elevate: Implement our ready-to-use internal systems. From creative workflows to tools, we streamline your operations. Plus, we're hands-on for any support! 🤝 A Community of Trailblazers: Network, share, and grow in a space of ambitious entrepreneurs. Together, we thrive. 🤖 Get Access to JustinAI: A chatbot built with all of Justin's SOPs, ALL of his YouTube video transcripts, a full copy of Breakthrough Advertising, and more... And until Cyber Monday (November 27th.) only, if you join AdEngine... Your monthly subscription will be of $437, instead of $547, for as long as you stay within the inner circle! The best part is... There is no minimum monthly commitment, you're free to join us for as little as a single month! If you want to up your skills as a marketer, improve your agency's service delivery or perhaps get better ad results for your brand and business, now's the time to join our AdEngine inner circle. Click here to join and use the code BFCM2023 for 20% off. Act fast, there are 3 days left to the promotion...
One thing I'm very aware of when working with a new partner is their conversion rate. For the time being, although we aren't directly offering CRO services, we either provide our partners with actionable advice or pair them with our CRO agency of choice. In late August, we welcomed a new brand that came from a referral. The owner told us they had been working with a previous agency for over a year now, and for the better part of that partnership, ROAS had been tanking. They were in dire need of a "revival". I typically don't take on "last hope" brands, but since they came from a referral and didn't have extremely high expectations, I said, "why not"! Their avg. ROAS of the last 90 days was 0.99. Keep in mind, they're a subscription-based product business that has a +12 month retention average. Weight-loss supplements that come with a community and some coaching. A mix between ecom and infoproduct. They were profitable a few months in, but not on the first order. So, we got to work. Month 1 - 1.29x ROAS. (Better, but not out of the woods, yet.) Month 2 - 0.82x ROAS (Oh... We're going backwards...) Month 3 - 2.02x ROAS (WIN!) Based on the above intro, you know CRO was part of this success story... But so was a full ad account re-structure and creative rework. To learn more about the exact steps we did to turn this ad account around, watch the below video!
I have been having a major issue with Facebook for 2 and a half weeks now. Originally I had my client's ad account disabled, because of what seemed like a payment issue. Instantly I submitted a support ticket, as I noticed the ad account had been disabled without me even being able to run any ads at all. They instructed to just update the payment info and closed the support case. However, it didn't let me update the payment info. It kept saying it can't verify the payment method, no matter what other card I tried (the option to add a payment method is completely grayed out now). After following up with them multiple times, I took it into my own hands to create a new ad account in a different business manager, and add it to my clients one. Instantly it got disabled too. Here I was stuck, trying to launch ads for my first client, and unable to. If my client wasn't so nice, she'd have left by now. I was promised by a Meta Team member last Wednesday that my ad account would be reinstated, "kindly wait 48 hours." It's Tuesday now, almost a whole week later, and my issue still hasn't been resolved. I can't even open a live chat with Facebook anymore, it just leaves me on a screen with a coffee cup. For an hour, without a sign of help, or even life for that matter. I cannot believe how terrible an experience I've had with them. Whenever I managed to speak to someone from the team, I had very nice responses. But the thing is that I don't reach out to the Meta Team to speak to nice people, but to have my issues solved. This they've not been able to do one bit. If I manage to create her a new account/page/manager somehow, I'm going to have to ask her to update the payment info for the 3rd time, and from my experience only to get the ad account disabled once again. Please, can anyone help in any way?
D-Day's coming up, and I'm guessing you've got your BFCM plans locked in. Exciting times, right? You're stressed, or anxious, or at least excited to some degree. So is your team. We all know the drill – double-checking everything, last-minute tweaks, caffeine overloads. Sound familiar? But here's a quick thought... Even the best of us can miss something small - a detail that could give your campaign an extra edge. It happens, especially when you're juggling a ton. So, I had an idea. What if I offered to take a quick look at your strategy? Just a friendly pair of eyes to see if everything's set for maximum impact. No catch, no sales pitch. I'm doing this for 5 brands this week. Absolutely free. Why? Honestly, I just enjoy digging into these things, and who knows, maybe we'll both learn something cool in the process. Interested? Just drop me a line saying "I'm in for the audit." It's first come, first served, so a little speed wouldn't hurt! No pressure, of course. Just thought I'd offer some help during this crazy, exhilarating season. Take care and good luck with the BFCM rush!
Hi @Justin Lalonde I'm wondering, more like hoping ;), you can provide some counsel on how we can improve our chances to convert sales in this holiday period. My team and I have been following your model of testing testing and testing a ton of creative on META. What we see working we add to our main ad set. I can't help but to feel like our ads are improving, however unfortunately, it's not translating in increased traffic to our webshop or most importantly to conversions. It actually seems like the traffic to the webshop is slowing down this week, despite what we thought were even stronger creatives. We have not run discount campaigns or increased the budget significantly. The only variable we changed was adding new video creative to the set, keeping the highest performing in the main set and changing the bid strategy from optimize for ad to cart to conversion. Are you experiencing the a slowdown with any of your clients? Could it be due to the Black Friday Ad Spend hiking atm? Here are our ad results from META: https://fb.me/1GA1AfdKGUYRYoR Our bid strategy is optimized for conversion. it is broad i.e. no interests are selected. the markets included are: Scandinavian markets + Germany. All content is in English. We also made some big upgrades to the webshop since you last saw it ;) https://studiokanto.com/ Thanks again for your support and counsel! Stephanie
I have a serious question about YouTube advertising. Is YouTube advertising still optimal and potential advertising option for the future since there are more and more YouTube premium users? Also what about google's Preformance Max campaign? How is it working for you?
If you're actively posting on ANY organic channel... Meaning, either Instagram, TikTok, Facebook, YouTube, or even Snapchat for that matter: You'll find value in this. Over the last 3 years of running a business, I did make many mistakes. I cut corners when I shouldn't have, I scaled too fast at times or hired too many team members, or the wrong ones and spent too much on marketing... The list goes on. But if there is ONE thing I did right - It's setting myself up for omnipresence. Somehow, I started very early to post organic content for my own business. You could say the 5 years of running a Twitch/YouTube gaming channel helped, but that's besides the point. Thanks to an old mentor of mine, I knew early enough to run, at the very minimum, low-budget ads to create omnipresence around my brand. I always get asked: "How come do I see your stuff everywhere?! I can't seem to be able to get away from you!" Now, you may ask: "Justin, why should I care?" "You run a growth firm, I have an e-commerce business, apples and bananas aren't alike." Eh, from a marketing standpoint, they resemble themselves a lot more than we think! I always say this: A marketer who can't market itself, perhaps, isn't a marketer after all. In the below video, I unveil my full "Omnipresence Paid Ads Strategy". It involves both Meta & Google. I show you: - Which audiences I created on Google; - Which ad campaigns I'm running (and why); - What ads I have on Meta, and to whom do I serve them; - And more. Watch the full video now: https://youtu.be/Nu6tirB_4HU?si=noAcAJsQSg0YOore
As a Meta Agency Partner, we received access to Meta's latest "Agency Summit" of October 2023. I watched the entire pre-recorded Webinar and took notes throughout to better understand where the platform was headed and why were certain things communicated or omitted from their presentation. Coincidentally, this event came just a few days after Meta released their Q3 earnings report, which showed very promising signs for their e-commerce division which brought on most of their 23% YoY growth. Now, let's be realistic: - CPMs are up; - And CACs are up too, proportionally higher than CPMs... This means advertisers have to spend more, for the same top-line revenue, bringing aMER (Acquisition Marketing Efficiency Ratio) down... And further inflating Meta's revenue. But hey, there isn't only bad news coming, there's a heap of great learnings I've personally made from this presentation such as: - Meta's move to continue moving further away from interests audiences; - Their focus on the ad level (I quote: "Creative IS the variable."); - How to thrive in a saturated, but growing, market; - And much more. Learn more about all of my learnings by watching the below video!
Market awareness levels are commonly used by master marketers to best weave their message into their audience's mind. More often than not, everyone in a given industry ends up playing at the same level. They speak the same language, to the same people, and all share pieces of the same pie. The ones that succeed, the outliers, bake their own pie. Allow me to share this example with you: Imagine, for a second, you're an e-commerce brand owner at the top of your game. You're thriving, and given unlimited financial resources to further grow your business. The first logical step is most likely to increase your current marketing efforts, right? Attract more clients, show them how "unique" your products are, how you can help your prospects solve specific problems, etc. But then, you take it for granted that all of your audience already knows, to some extent, of your products (Product Aware, where most advertisers advertise.), right? What happens if you've marketed to or even closed the bigger portion of the already existing market? Now what? How do you keep growing? You have to create a new market. Look at Alex Hormozi or Iman Gadzhi. Both did the same. Hormozi went from making Gym Owners' content on helping a specific niche solve specific proprietary problems and made $100M from it, but knew this wouldn't be a billion-dollar play. The only way for him to keep growing was to go broader. To reach a "less aware" audience. And he's now creating his own market. Showing people how to start businesses, how to grow them, various ways of making money, problem-solving models, how to create great offers, how to get clients, etc. In sum - He's creating businesses, knowingly "knowing" they'll some day come back to him for help. He's creating a market and making sure to feed his own funnel. When you've reached the top of your game, this is the only way to keep growing. Well, in the below video, I decided to:
Has anyone used Insense or Influee to source content creators for user-generated content, product seeding, or influencer marketing campaigns? I'm exploring influencer marketing platforms and would love to hear thoughts or feedback from those who have experience with Insense or Influee. Some key things I'm interested in: - How well do they connect brands with relevant influencers? - Are there sufficient reporting tools and analytics? - How is the content quality? - Would you recommend them overall? - Any insights would be greatly appreciated as I evaluate options. Please share your experiences or advice if you've used these influencer platforms before!
On August 1st of this year, we welcomed a "distressed" brand. They blew up on TikTok in 2020-21, and made millions in sales, but as quickly as they rose to fame, they were slowly dying. The owner then sold the brand to two investors, who through a referral, contracted us to help turn their paid media around. First, we established their breakeven threshold. 2.21. Not the healthiest, but I've seen worse. To top it all off, they were advertising in a "dark grey" industry, if I can put it that way. The type of industry that makes you cycle through new ad accounts every few weeks or so. One of the investors first came with a very bold objective: "Double our ad results, and scale by 20% weekly." Clearly, if you aren't new to the advertising world, you know it's quite the task and hard to scale while trying to profit optimize an unprofitable account. What had to happen happened: We got close to the breakeven point at scale, and the new owners changed the objective: Profit first. Great decision in my opinion, given the account only had a handful of old winners and we needed to set new foundations before growing it. So, we halted the scale, maintained ad spend for 60 days, and focused on improving ad results. Their Meta ad account rose to 2.63x ROAS within this time period, giving them some breathing room. Which ad type worked best on Meta? UGC. ALL of our UGC ads were by far outperforming any other ad type. And given their existing success on TikTok organic from 2020-21, we decided to give TikTok ads a chance as they had never run any. In our first two weeks, the channel was outperforming Meta (Though, at a lower spend level.) and reached 4.48x ROAS. Safe to say, we've since tripled down on it and are now actively scaling them on Meta, TikTok, and Google. Want to see the breakdown of the switch from Meta to TikTok? Moving From Meta to TikTok Ads for a 4.48 ROAS Boost: https://www.youtube.com/watch?v=hmG7lMv1vWg&ab_channel=JustinLalonde
If you're a seasoned e-commerce entrepreneur, you know the debate isn't "TikTok or Facebook" anymore, the answer is and always has been both. But, sequentially speaking, as in "Which ad channel should I launch first?"... Ah, now that's another story. When you're in the infancy stage of your brand, you most likely can't afford both, you'll have to choose which one to first attack. I've compared both platforms on the following points: Brand/Product Type Product Pricing & AOV Tracking Organic Growth Brand size And to watch my comparison video and learn about which platform is best for you to pick FIRST, click here: https://www.youtube.com/watch?si=qOdEFtUiRsUgsf8O&v=N5XEgRb3X3E&feature=youtu.be&ab_channel=JustinLalonde
Hello, I want to ask you a question, to see if you can help me. I have a multi-product store, I will tell you in detail: Products type: Bra, air conditioner, drone, cosmetics, watches, etc. Fanpage: 1 only Countries: Germany, England, United States, Holland, Poland, Japan, South Korea, etc. Adaccount: 1Do you think it could be configured differently? For example, have a fanpage per country? Or perhaps, have a fanpage for each category? The business model is not to make a brand, just to sell jeej.If necessary, we could also separate the store into different categories, but they would all share the same pixel. Would this also affect?
Hey Justin, I created my broad interest like you showed and I found my winning creative which brought 28 sales in 6 days. It got all the spend and hit the target NCPA. My question is should I wait until a certain number to warm the pixel and keep going to test another creative that will compete with my winning ad or should I move it to the broad main adset and create my new creative as dct? Waiting for your answer thank you
Suppose you start a new campaign with 3 DCTs. Each DCT corresponds to 1 different market desire. After 3 days it turns out that DCT 1 is doing best and you copy the post id from this DCT1 to a new MAIN adset. Then what exactly do you do with DCT 2 and 3? I understand that you have to test 1 winning ad creative, adcopy and headline per DCT and also 1 new ad creative, adcopy and headline. But each DCT corresponds to a different market desire. In this case, for example, for DCT 2, should you use the winning creative, adcopy and headline from this DCT2 again because it correspondends with the same market desire? Even though it was not the winning DCT after 3 days? And suppose DCT 3 matches market desire 3 but you decide to test a new and 4th market desire ? Do you then start with everything new because you are going to use a complete new market desire?
Hello guys! I have a client that has more than 300+ Tiktok posts and maybe 1/3 could be used as ads. What strategy do you recommend to test every video accordingly? I was thinking in grouping videos based on the angles. And how would you test them in Tiktok and Meta? @Justin Lalonde 🙌🏼
Like literally, any time of the day, any day of the week AND get a reply within 5 seconds. Now I know, you’re probably going to say: “Justin, that’s impossible… You need to sleep, you can’t NOT eat, NOT sleep and ALWAYS be on your phone… Can you?” No, I can’t. I’m a human, not a machine. But you know who is? Justin AI. For all of our AdEngine members, they will now benefit from access to our new telegram bot called “Justin AI”. Justin AI has access to: - ALL of my most popular and informative YouTube videos’ transcripts - The FULL AdEngine program curriculum - The free PeakAd course - Some of my SOPs - & more It was trained to be like me, think like me, and have a big portion of my knowledge. You can ask it questions at any given time and expect a response within 10 seconds. To make the best of use of it, make sure to ask it clear questions about the program content such as… “What should a creative specialist do?” “How should I structure my Facebook ads campaigns?” “What’s a DCT and how should I structure it?” Don’t worry, I’m not going anywhere and will always remain available as the REAL Justin to answer your questions, but think of Justin AI as an extension of myself that can sometimes answer your questions quicker than I can. Instead of our team "working for you", through our AdEngine program, you will gain: 📷 24/7 Group Chat Access: Night or day, get immediate access to our team. Questions, brainstorming, quick checks - we’re here for you. 📷 Weekly Insightful Calls: Join Justin and the team for sessions on ads, marketing techniques, operations, and more. We break down complex strategies for you. 📷 Exclusive Resources: Get a leg up with our vault of SOPs, in-depth trainings, and marketing modules. Stay ahead of the curve. 📷 Automate & Elevate: Implement our ready-to-use internal systems. From creative workflows to tools, we streamline your operations. Plus, we're hands-on for any support! 📷 A Community of Trailblazers: Network, share, and grow in a space of ambitious entrepreneurs. Together, we thrive.
At the moment I have a big problem that majority of my clients dont show up to their booked appointments. I have already tried these techniques: - Let the prospect choose a time slot that suits them - Confirm appointments with prospects, asking if they are absolutely certain they can attend. - Collect more information from prospects to make them more accountable for showing up. - Setting up reminders through Calendly for the day before, an hour before, and 10 minutes before the appointment. - Only allowing prospects to schedule for today or tomorrow, as longer time gaps reduce show rates. - Reminding prospects of my offer by naming the Calendly event after it in their calendar. - Connecting with prospects on various platforms (E.g. LinkedIn, Facebook, Instagram) - And also calling them up on the day of the appointment Please if anybody else has anymore ways to increase show rate please drop them in the comments?
How does one make a million-dollar ad? Our scientific advertising ad process looks like this: 1. Identify your persona. 2. Select the mass market desire. 3. Have the force channel the above two through the positioning frame. 4. Select the market's awareness level. And voilà, you have a successful ad! Vague, yes. True? Yes. I can't stress this enough: If you haven't read Breakthrough Advertising by Eugene Schwartz or Scientific Advertising by Claude Hopkins... You're missing out big time! I consider these two as my marketing bibles. Now, if you're like me, you're visual... Good. Let me show you how you can apply the above with a real-life example of me "creating an ad" for a company called Nomisk in this new video: https://youtu.be/lI6pH6QvAQc?si=zCz3JZFqnLU0db7I