WHOHOOO First Sale & A Tip For Other Newbies!

Dec '24 • Wins

So excited to wake up to a first sale (and order bump!) this morning! I've been working hard on this funnel and its taken a lot to get here, so I'm hoping this a good sign for future sales. 🤞

One thing I want to reiterate from the training - Meta Ads reporting sucks. 🙄

TIP) Something I'm glad I did was edit the UTM parameters for each ad. 10/10 recommend doing this so you can quickly see the attribution for each purchase even if your reporting is off.

With that said, I have a few questions.

1) Is it just my meta reporting that sucks? Or am I reading it incorrectly? Meta reporting says that I have 59 link clicks and no purchases. But, I can see on my funnel stats that I have had 487 unique visitors to my funnel page. What am I missing here?

2) Something that is making my ad/ funnel very tricky is that I only need to target NEW or struggling digital marketers with IG follower accounts less than 1K. It's very niche, which is a pain in the ass. I've set up a new audience to target:

Instagram Business Profile Admins +

New Businesses within the last 24 months +

Digital Marketing or Passive Income

We'll see how it shakes out.

If you have any recommendations on targeting for this subset, I'm all ears!

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