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Something I've been testing with Meta campaigns
Lately I've been layering high-intent behavioral data into Meta ad campaigns for roofers.
(Stuff that shows when someone's actively researching roof repair, reading reviews, visiting competitor sites, etc. Then building custom audiences and lookalikes from that.)
It's a different approach than just relying on Meta's native targeting or lookalikes and it's been interesting so far.
But I'm curious if anyone here has experimented with feeding intent data into their ad targeting for other industries.
Anyone here using third-party intent or behavioral data alongside Meta's tools? How has your experience been?
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Something I've been testing with Meta campaigns
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