Paid vs Free Webinar · Paid Ad Secrets

Paid vs Free Webinar

Hi there!! DM messenger campaigns and direct response are both leaving leads in the pipeline, want to have a reliable way to clear the pipeline each month. This is likely covered in the webinar courses (I don’t have access yet)

We build out online 1 on 1 rehab programs for shoulder pain $4500 3 months $6k 6 months. We run a 2 call close free 15 min call to call 2 $97 1 hr shoulder assessment call to diagnose and pitch a custom solution

We have variety of paid META funnels

Free lead magnet ~$2.27 CPL

$1 10 day guide ~$16.60 CPP

Book now funnel with qual form ~$32.59 CP booked call

DM campaign “pain” $2.01

DM campaign free training $3.72

Going to be pushing close to $20k/ month ad spend

Webinar goal would be to book a call after the webinar

What questions would I ask or KPIs would I want to know/ look at to decide if it should be a paid or free 1 hr webinar to “register” or buy a ticket

Or maybe even charge $27 - $97 and it includes the webinar and the assessment call??

Thanks!

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