What is everyone's experience with audience sizes at a lower starting budget (or any budget really) and what you have found to work best?
The client's budget is rather small but I really want to make this campaign scaleable so they feel comfortable ramping up their ad spend.
The audience for all ad sets is set for the client's delivery radius (the ads are for same day flower delivery) and is separated into a retargeting campaign with an audience of FB/IG messagers/engagers and top 25% site viewers by time spent.
The other ad set is a 1% lookalike audience of the metrics listed above.
Thanks in advance for your input! 😊