I ran a Facebook lead ad for 7 days, My target market are landlords in Nottingham (UK) who want to give over their property to be managed by us. RENT 2 RENT.
below are my results and best performing ad creative attached . Any advice on improving performance
$150 spent
20 leads generated (but only shows 18 leads)
cost per lead $8.02
CTR 0.76%
From the leads only 2 have potential to become deals, there were a lot of junk leads. Part of the reason for this is the lead ad kept getting rejected because i was asking questions so i only asked for contact information.
I'm thinking of driving traffic to a Quizz page to ask the leads Questions. Something like
"discover if your property qualifies for our guaranteed rent scheme answer these 6 Questions "
This hopefully will increase the CTR / Leads
let me know your thoughts