Cleaning Up the Funnel Before Scaling Ads

2d • Wins

Quick update from this past week

Instead of pushing harder, I focused on tightening the flow behind the scenes, making sure everything makes sense end-to-end before putting any real spend behind it.

Big reminder for me, ads don’t fix messy foundations. They just amplify them.

This week was about removing friction, clarifying the message, and making sure if/when traffic increases, the experience actually converts instead of leaking.

This week’s focus: validating the flow first, then testing intentionally instead of rushing scale.

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