A win on Bing for us! · Paid Ad Secrets

A win on Bing for us!

Me and my partner run a roofing business and we've mainly been using Google Ads, but wanted to test something new. We figured Bing might work well for us since a lot of our customers are a bit older and tend to search from their home computers. The clicks looked cheaper, and we were curious if we could generate solid leads there too.

So far, it’s been going better than expected. Lead quality is solid and cost per lead came out lower than what we’re seeing on Google. Since Bing can be a bit tricky to work with, we took advantage of a short promo from an agency we found which offered access to their Bing accounts, no monthly fee, no adspend fee, and even a cashback option once you scale a bit. That’s been a nice extra win for us while testing things out.

Hope this trend will continue, I'll keep you guys updated, very excited when things are going smooth like this!

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