A Small Win That Changed How I Look at Ads

17d • Wins

Small win I wanted to share

Instead of tweaking a bunch of things at once, I focused on understanding one metric and one audience before touching anything else. Slowing down like that helped me see what was actually working versus what I was just guessing about

It reminded me that paid ads aren’t just about spending more or testing faster, they’re about clarity, intent, and learning from real data instead of assumptions

Not a big breakout win, but it feels like the kind that saves money and compounds over time.

For those of you running or learning ads, what’s one small insight or adjustment that’s helped you improve performance or clarity recently, how?

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