Help! Business Advice? · JKD Agency

Help! Business Advice?

I’m considering changing my business model and want advice, as I really want to think deeply about this before making a decision.

Year 1: We only did organic content on Facebook, LinkedIn, and Instagram for small businesses (no specific niche). It went well, profit margins were around 75% and it was fun. The issue was that I didn’t know how to sell very well or keep clients from churning.

Year 2: We worked with 20+ clients, and I got cocky. I added a lot of people to the team, started offering video, and made things overly complicated. As a result, our margins dropped to 15%.

Year 3 (now): We switched to lead generation for blue-collar businesses, offering “45 leads in 90 days” using LinkedIn DMs. We stopped doing organic content like we did in Years 1 and 2. Unfortunately, we haven’t gotten results for our five construction clients, and margins are now down to 6%. It feels like the business is about to burn down. Clients are upset, and so am I.

I know I need to make a drastic change.

I want to go back to what I was doing in Year 1, since profit margins were higher, and now I’ve learned things I could do differently to fix issues with systems, sales, churn, and client acquisition.

I don’t want to offer lead generation anymore. I also don’t want to run paid ads... it’s expensive to get results, and even if clients cover the cost, I don’t want to deal with it.

Instead, I want to offer video creation and organic content, paired with outbound. I won’t make the bold promise of “45 leads in 90 days.” Instead, I’d focus on building strong brand reputation and trust. The leads that come from outbound would be seen as a bonus.

I hate not delivering what I’ve promised. It’s draining me mentally and financially. I don’t want to continue down this path.

I’m not giving up on this business, I just need guidance on the steps forward.

Also, I don’t really like construction or feel passionate about it. I don’t want to be creating content about it on my own pages to book appointments in this niche.

I’m looking to make a complete change, offer, niche, delivery, everything.

Is this a bad idea? What problems might I face with this shift? What advice do you have?

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