NextGen Sales Leaders Podcast Episode #14

Episode Summary: Join us as Ben Holly, first sales hire at cyft.ai, shares what’s really working in outbound for 2025. From mastering ICPs to leveraging AI for smarter sales and recruiting, this episode is a no-fluff guide to winning in modern B2B outbound strategies and tactics in 2025.

What You Will Learn:

Why understanding your ICP on a deep level is the cornerstone of outbound success.
How to use AI tools like Clay to build high-conversion prospecting lists.
The difference between demand capture and demand generation roles in sales.
Why cold outbound and recruiting share the same DNA—and how to win at both.
Real tactics for building efficient, effective outbound engines in 2025.
Common mistakes with SDR teams and how to fix them.