Are You Focusing on the Right Metrics in B2B Sales?

One thing I’ve noticed in modern B2B sales is how easy it is to get caught up in vanity metrics—emails sent, calls made, demos booked—without looking at the numbers that truly indicate growth.

I’m curious—what metrics do you rely on to measure real sales performance and pipeline health? How do you balance activity vs. results in your strategy?

Let’s share insights and approaches—sometimes the best lessons come from what’s working (or not working) for others!

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