This is an important compliance update for anyone selling or advertising travel. New pricing transparency rules under the Digital Markets, Competition and Consumers Act are now in force, and the Competition and Markets Authority (CMA) is expected to begin full enforcement shortly. The travel sector is a known focus area. The key principle is simple The price you advertise must be the true total price the customer will pay. You must not advertise a lower headline price and then add mandatory charges later. Failure to comply could result in direct enforcement action, including fines of up to 10% of global turnover. What This Means in Practice ❌ Drip pricing is now banned If a fee is unavoidable, it must be included in the advertised price or clearly disclosed alongside it from the outset. This applies to: • Shop windows • A-boards • Posters • Websites • Social media • Emails • Digital screens • Printed adverts Customers must be able to see the full cost immediately. Optional extras can still be offered, but they must be clearly presented as optional. 🌍 Local taxes and resort fees must be disclosed Even if you do not collect these directly, you must clearly inform customers if local taxes, resort fees, eco taxes or similar charges apply. This must: • Be shown alongside the advertised price • Be easy to see • Include estimated amounts where possible • Explain if amounts may vary due to exchange rates Regulators will expect you to know and disclose this information. 💬 Reviews must be genuine You must ensure your reviews are real and have processes in place to monitor this. You must not remove genuine negative reviews or present reviews in a misleading way. 📣 Influencer marketing must be transparent If you work with influencers or content creators, they must clearly disclose paid partnerships, gifted trips or incentives. You should: • Have written agreements in place • Monitor their compliance You are partly responsible for ensuring they follow CMA rules when promoting your business.

1. Algarve, Portugal 🏖️ Safe, sunny, brilliant beaches 💦 Water parks, boat trips, family resorts & apartments ✈️ Easy flights from most UK airports 2. Costa del Sol, Spain ☀️ Reliable weather, great value 🎢 Theme parks, beaches, family hotels & villas 3. Crete, Greece 🏛️ Culture + beaches 🏨 Excellent mid-range all-inclusive family resorts 4. Canary Islands (Lanzarote / Tenerife) 🌋 Year-round sunshine 👨‍👩‍👧 Fantastic family hotels, water parks, short flight time 5. Antalya / Belek, Turkey 🏖️ Huge family resorts 💷 Incredible value for money at mid-range level 6. Orlando & Central Florida, USA 🎢 Theme parks galore 🏨 Plenty of mid-range hotels and villas outside Disney 7. Dubai, UAE 🏙️ Ultra-clean, safe, very family-focused 💦 Water parks, malls, desert safaris 8. Disneyland Paris, France 🎠 Perfect for younger kids 🚄 Short breaks or combined with Paris 9. Sardinia, Italy 🏖️ Beautiful beaches + calm shallow waters 🍕 Food-loving, laid-back family vibe 10. Croatia (Istria or Dalmatian Coast) ⛵ Safe, scenic, great value outside peak August 🏖️ Beaches, islands & family resorts

Welcome to Odyssey Travel Academy. This is a supportive, professional space for learning, sharing and growing within the travel industry. To keep the community positive and valuable for everyone, we ask that members: - Treat each other with respect and kindness - Appreciate that everyone is at a different stage of their journey - Keep discussions constructive and relevant to travel and learning - Respect privacy and avoid sharing sensitive or personal information Some areas of the Academy are reserved for members and agents only. Any content shared within those spaces is intended to remain private. This community is moderated to ensure a safe and welcoming environment for all. Thank you for helping make Odyssey Travel Academy a space people feel comfortable contributing to. — Rachael

Welcome — we’re so glad you’re here. Odyssey Travel Academy is a professional learning space for anyone exploring the travel industry, starting out as a travel agent, or looking to grow and refine an existing travel business. This community has been created to give honest insight into what the role of a modern travel agent really looks like — the opportunities, the responsibilities, and the standards required to build trust and long-term success. How to get started: 1️⃣ Head to the Classroom and begin with “Start Here: Odyssey Travel Academy” 2️⃣ Take your time exploring the free content available 3️⃣ Introduce yourself in the comments below (optional, but encouraged!) 4️⃣ If you’re interested in becoming an agent with Odyssey Travel Group, you’ll find clear next steps inside the Classroom Some content in this community is available to everyone. More in-depth training, systems and ongoing support are available to those who choose to take the next step. This is a supportive, professional space. Please be respectful, ask thoughtful questions, and remember that everyone here is at a different stage of their journey. 👇 If you’d like, comment below with: - where you’re joining from - what brought you here - whether you’re exploring or already in travel Welcome — you’re in the right place. — Rachael