Have you ever heard this term before and wonder what exactly is behavioural economics? Classical economics assumes that humans are rational thinkers. They have full access to perfect information, have sufficient time for making the best decision. However, this is not always the case in reality. Humans in real life are considered irrational and act on their self interest. Why? Because, us, a normal human, have different preferences for goods and services. Some people will highly likely to purchase an idol’s album even though this is not the best option for their sake simply because we are really into it. This makes the economic models cannot be applied straightforwardly to real-life settings. In that case, behavioural economics will take place for the explanation. Behavioral economics is defined as a field that integrates psychological principles with economic theory to challenge traditional assumptions of rationality and selfish preferences, emphasizing the role of emotions, decision-making under risk, and the impact of framing on outcomes. In simpler words, it investigates people’s behaviour in the economy, examining thoughts, preferences and irrationality. This plays a pivotal role in how economic agents make their decisions, such as businesses and policy makers. For example, by acknowledging how consumers perceive the value of products, firms might design the best-fit message delivering to their customers. Also, acknowledging human behaviours might aid companies and governments to account for potential risks and suitable modifications. -By Vu Thanh Hao Ngoc 12AL1-

Today’s area witnesses the rapid rise of technology, and AI is gradually considered to replace humans. Some people believe that learning english is no longer necessary since AI is already a great tool for translating and communicating in multiple languages. But for many reasons, AI is still irreplaceable for learning english. First things first, we have to understand now that english has become a global language, things like education, businesses,jobs opportunities,... are all related to this language. Undoubtedly, AI has made communication more easier than ever for us. A simple demand and a few typed words can translate any language into english within seconds. However, learning a language is not just about translating words or remembering the vocabulary, is about developing our cognitive skills and enhancing cultural understanding. Studying english helps our brain to think in various ways, to analyze, to abstract ideas and thoughts to communicate them in a structured. The brain’s memory,problem-solving and cognitive flexibility skills are developed as we learn. Cultural differences are learned through humour, idioms, and social regulations which AI cannot replace. English learning gives a person a wide view and the ability to empathize with people from different countries. AI may translate the world accurately, but it cannot have the cultural value that people us accumulated over thousands of years of history. In general, AI definitely cannot replace the need to learn english. Rather than fear of replacement, we should embrace AI as a partner, a tool that helps us to enhance learning and embrace changes.

Have you ever wondered why milk is always at the back of a store? It’s actually not random at all! Supermarkets use smart strategies from behavioral economics to influence the amount we purchase. By placing essential items like milk or bread at the far end, stores make you walk past dozens of other products. This increases the chances of impulse buying. The placement of products on shelves also matters. Items at eye level sell the most because customers tend to look at that height first. Cheaper items are often placed lower or higher, making premium products that generate higher profits for stores seem more appealing. Here’s the kicker: this strategy is so effective that supermarkets can boost profits by 10 to 30 percent just by changing the layout, without adjusting any prices. Even small decisions, such as placing baskets near the entrance or the cashier counter, are meant to encourage larger spending. Economics isn’t just in finance or big-picture aspects like government decisions; it’s in the aisles of your local supermarket. Next time you go shopping, pay attention to the layout. You might leave with more than you planned, thanks to a tiny bit of economic tricks. By Dang Van Nga - 10IG2E2

The article “Chocolate lovers, brace yourselves: Prices are rising, but not forever” by Jenni Reid (CNBC, August 22, 2025) discusses the recent surge in chocolate prices caused by harsh weather, pest outbreaks, and resource shortages in Africa, where 75% of the world’s cocoa is produced. Rising production costs and global inflation have further driven up prices, while the supply of cocoa remains inelastic due to limited suitable land and few producing countries like the Ivory Coast and Ghana. Despite high prices, demand for chocolate stays strong, showing price inelasticity on the demand side as well. However, prices might decline next year as cocoa production improves with better weather and maturing crops, though UK retail inflation and US trade policies could keep pressure on prices. Government intervention is not essential since chocolate is not a necessity, but producer countries might subsidise or support the industry if prices hurt competitiveness. The article suggests that investment and technological improvements would be a more effective long-term solution to increase cocoa supply and stabilise prices.

hello mn em là an hà lớp 8ae. đây là năm thứ hai em làm mentor và em đki kèm môn tiếng anh cho khối 6,7 ạ ^^ mục tiêu của em năm nay là: tbm vn 9,6+, tbm toán và nvan 9,2+. em mong mn giúp đỡ và hỗ trợ em