Fun Fact: How supermarket layout controls your spending

Have you ever wondered why milk is always at the back of a store? It’s actually not random at all! Supermarkets use smart strategies from behavioral economics to influence the amount we purchase. By placing essential items like milk or bread at the far end, stores make you walk past dozens of other products. This increases the chances of impulse buying.

The placement of products on shelves also matters. Items at eye level sell the most because customers tend to look at that height first. Cheaper items are often placed lower or higher, making premium products that generate higher profits for stores seem more appealing.

Here’s the kicker: this strategy is so effective that supermarkets can boost profits by 10 to 30 percent just by changing the layout, without adjusting any prices. Even small decisions, such as placing baskets near the entrance or the cashier counter, are meant to encourage larger spending.

Economics isn’t just in finance or big-picture aspects like government decisions; it’s in the aisles of your local supermarket. Next time you go shopping, pay attention to the layout. You might leave with more than you planned, thanks to a tiny bit of economic tricks.

By Dang Van Nga - 10IG2E2

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