NEW INSTAGRAM UPDATE · No Labels Necessary

NEW INSTAGRAM UPDATE

Instagram just launched a mind-blowing feature called 'Channels' that takes advantage of the app's trend towards more private messaging.

This group messaging function allows you to keep up to date with specific topics, brands, and people, among others. While time spent on Facebook and Instagram is on the rise, unfortunately, the creation and engagement rates are declining. Not as many people are posting personal updates as they used to.

Here's how it works: once you join a channel, it gets added to your IG Direct chat list. From there, you can read and react to messages posted in the chat, but you can't post anything yourself to the chat feed. It's a smart move by Instagram, which is catering to the shift towards more private messaging within the app. Most users now engage in private messages rather than posting to Stories or their main feed.

So, my question to you is - are you finding yourself engaging more in private messages, or through Stories and your main feed? Let me know in the comments below!

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