Orientation & Mindset • Welcome video + why this Master Class exists • The story of Juice Easy (Houston → Oregon → Growth → Pivot) • What you will build by the end of this course • Mindset of a food/beverage founder • How to use Skool, community, and assignments

Building Your Juice Brand From Zero Branding • Storytelling • Positioning • Defining your “Why,” Story & Brand DNA • Juice brand naming, domain selection & trademark considerations • Juice Easy case study: What I got right, what I would change • Crafting your product identity: flavors, lifestyle, philosophy • Packaging psychology 101 • Creating a brand that people want to buy into

Recipes • Costing • Compliance • How to create a sellable, scalable juice recipe • Ingredients, sourcing, and vendor relationships • Calculating cost per bottle & profitable margins • Nutrition labeling + FDA compliance basics • Shelf life testing 101 • Juice Easy formulas breakdown (case study – no proprietary recipes shown)