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How GTM Outbound Works?
The outbound system I use to turn signals into meetings Most cold email campaigns are built backward. People start with: → A list → A generic email → Send 10,000 emails → Hope for replies I look at it differently. The system starts with intent + timing. 1. Infra Set up the domains, inboxes, DNS, warming, and rotation properly. 2. ICP Define exactly who we want to reach — industry, company size, geography, decision-maker, etc. 3. Signals / Intent This is where it gets interesting. Instead of emailing everyone, we look for reasons to reach out now: → Recently funded → Recent hire → Open jobs → Website visitors → Social activity → Job changes → Promoted → Companies in growth stage 4. Copy The message is built around the ICP + signal. Short, relevant and focused on the outcome — not a long pitch about features. 5. Outreach Multi-step sequences, controlled volume, follow-ups and testing. 6. Deliverability Keep bounce/spam rates low, monitor inbox placement and protect the sending infrastructure. 7. Reporting Track what actually matters: → Replies → Positive replies → Meetings booked → Bounce/spam → A/B tests → CRM updates The key idea: Cold outreach shouldn't be “send more emails.” It should be: Right ICP × Right Signal × Right Message × Right Timing That's what turns outbound from a volume game into a predictable GTM system. I’ve been building/testing different versions of this system across campaigns, and I’ll be breaking down each layer inside this community. Watch Video: https://youtu.be/EUP-eDUsnVo
FREE 1000 Leads
I appreciate you being part of my GTM journey, so I would like to give away FREE 1000 Validated leads. Just Comment your ICP in comment Example: Company Size: 1-200 Industry: B2B SAAS Decision Maker: CEO, Founder Location: USA Revenue: Min 3 Million PS: Only correct formatted ICP like above example will be considered.
Tell me what you want to learn
Let me know in the comments, and I will create a video guide!
Claude Code Outbound
I'm going to release a free course on using Claude Code for Cold email - How to get started with Claude Code - Install Claude Code. - Create Copy at Scale - Auto-validate emails - Store leads in Supabase - Monitor responses and save the most converting in Vault - Introductions to skills. - Process leads at $6- $8 per 1,000 leads. - Book Meeting on autopilot Let me know if comments on who will be "interested"
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Claude Code Outbound
🚀 Clay just launched their API & CLI
You can now interact with Clay directly from your terminal using tools like Claude Code, Codex, and Cursor. That means you can search Clay data, run functions, and create or trigger workflows—all without constantly switching back to the UI. This opens up a lot of possibilities for building more advanced GTM automations and AI agents. I've already started testing a few workflows, including: - 🤖 AI agents interacting with Clay - ⚡ Automated workflow creation - 🔄 Running Clay functions via code - 🛠️ End-to-end GTM automations - I'll be sharing practical examples and tutorials with the community over the next few days, so you can see exactly how to use it in your own workflows. Exciting times for GTM Engineers. 🚀
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