May 19 • START ▶️
James Dyson failed 5,126 times before he got it right.
I've been fortunate to work on projects for many well know entrepreneurs over the years, and hearing their stories helped me be the person that I am.
One of those insights came from working on a project for Dyson, when I was told how James had been successful, but it hadn't always been that way.
It was reported that James made more than 5000 prototypes over 15 years before the Dyson vacuum worked the way he knew it could.
I truly believe that most people would have stopped at prototype 10. Or 100. Or 1,000, but James didn't stop because he understood something that most people don't — that every failure was information.
Every prototype that didn't work told him something the next one needed to know.
That's not stubbornness. That's a completely different relationship with setbacks.
NeuThinking is built on similar principles.
The obstacles aren't in the way. They are the way, and the question is whether you know how to read them.
So do me a favour. What's the thing that's stopped you before, that with the right perspective, might actually be your most useful data point?
Drop it below, and let's look at it differently.
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James Dyson failed 5,126 times before he got it right.
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