🔥
Apr 8 • 📅 News
🚀 SKOOL NEWS #52: NEW Discovery Is Coming
Hey Navigators 🧭
This is a big one.
Skool is clearly shifting focus toward one thing this year:
helping communities get more members.
And the center of that is Discovery.
So this episode was basically a preview of where things are heading over the next 90 days.
🔍 NEW DISCOVERY IS COMING
The big idea is simple:
If you build something great on Skool,
it should have a much better chance of getting discovered.
Right now, about 30% of members across the platform already come from the Skool Network.
That alone is strong.
But here’s the surprising part:
- around 1 million people visit Discovery every day
- about 70% of Skool Network comes from search
- about 20% comes from user profiles
- about 10% comes from browse
That is wild.
Because Skool hasn’t even pushed Discovery that hard yet.
And even more interesting…
search is already the main engine
even though the current search is not that good.
That tells you something important:
There is already real demand there.
Now they want to make it work much better.
🛠️ WHAT’S CHANGING IN DISCOVERY?
Skool shared a few major upgrades they’re working on:
1️⃣ Better search
This is the first big focus.
Makes sense.
If search drives most discovery traffic, that’s the lever to improve first.
They said changes should start rolling out soon.
2️⃣ Community keywords
Group owners will likely be able to define up to 11 keywords for their community.
Examples:
- Facebook ads
- knitting
- YouTube content
- photography
That matters because it forces a good question:
What words would people actually search to find your group?
That’s a very useful exercise by itself.
3️⃣ Trending becomes more important
Right now Discovery feels a bit static.
Same groups. Same feel.
Not much movement.
They want to make Trending a much bigger part of the experience.
That means:
- newer groups can get visibility faster
- Discovery becomes more alive
- more communities get a shot at being seen
That’s good for smaller groups too.
4️⃣ Better ranking logic
They openly said the current ranking system can be improved.
The goal now is not just “what gets engagement”
but what is actually a quality community.
That matters.
Because high engagement does not always mean high quality.
And some very good groups may not be engagement-farming machines.
Their goal is a ranking system that is:
- harder to game
- more accurate
- better at spotting strong communities
5️⃣ Category updates
Skool has outgrown the current category structure.
They said some categories are overloaded,
and others no longer reflect what’s actually happening on the platform.
Examples mentioned:
AI probably needs its own category
Real estate is big enough to stand on its own
That makes sense.
As the platform grows, cleaner categories should help both browsing and search.
6️⃣ Better visibility for Discovery
Right now, a lot of people forget Discovery is even there.
So Skool wants to make it more visible across the platform.
Simple idea:
more visibility → more visits → more search → more members flowing to communities
📈 ATTRIBUTION IS GETTING BETTER TOO
They also said tracking will keep improving.
Main focus:
- more accurate attribution
- less messy “Direct” traffic
- better affiliate tracking
- cleaner source data overall
That matters because if you can see where members really come from,
you can make better growth decisions.
🗺️ ROADMAP TIMING (ROUGHLY)
From the episode, here’s the broad direction:
In progress
- Keywords
- Discovery search improvements
- Attribution improvements
- Notification improvements
Likely next
- Search changes in April
- Attribution + algorithm improvements in May
- Category changes after Skool Games / later in the cycle
So yes… this is not one giant switch.
It sounds more like:
steady rollout over the next 90 days
🏫 SKOOLS OF THE WEEK
This episode had two great examples.
1️⃣ Living Earth Structures
A community about building:
Hobbit houses
saunas
ovens
Very specific.
Very cool.
Price: $5/month
Revenue: almost $2k/month
Main source: Instagram
Same pattern again:
- post niche content
- link in bio
- send people to About Page
- let the niche do the filtering
2️⃣ Miniature Painting School
A community helping people paint miniature figures.
Revenue: around $1k/month
Main source: YouTube
Again, same model:
- create content
- put link in bio
- send people to About Page
- convert from there
That’s the repeating theme here.
Different niches.
Different sizes.
Same basic engine.
🧭 WHAT THIS REALLY MEANS
My take:
This is one of the most important Skool News episodes in a while.
Because it points to a bigger shift:
Skool does not just want to be the place where you host your community.
It wants to become a stronger distribution engine too.
That matters.
Because a lot of group owners do not mind serving members.
They mind the constant pressure of having to create more content just to be found.
If Skool can improve Discovery enough,
then better communities should get more of a built-in tailwind.
Not zero effort.
Not magic.
But more leverage.
And that’s the real opportunity here.
🧭 Quick question for you
If Skool lets you define up to 11 keywords for your community…
what would your top 3 be right now?
Drop them below 👇
-----
Ready to start your own Skool community?
Start your free 14-day trial here and test the Skool discovery tailwind for yourself 🚀
1
1 comment
🚀 SKOOL NEWS #52: NEW Discovery Is Coming
skool.com/navigator
Gain clarity on your path to a $10K/m+ Skool community and your first/next 3-5 high-ticket clients in 30 days - with $0 (or minimal) ad spend.
Leaderboard (30-day)
1
+89
2
🔥
+61
3
🔥
+59
4
+48
5
🔥
+48
Powered by