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Feb 18 • 📅 News
🚀 SKOOL NEWS #45: Traffic Sources Dashboard Is LIVE (See Where Members Come From!)
Hey Navigators 🧭
This is a big one.
Skool just shipped Traffic Sources.
So you can finally stop guessing… and see what’s actually bringing members (and money).
✅ NEW FEATURE (LIVE NOW): Traffic Sources
Where to find it:
Settings → Growth (new dashboard)
What you’ll see (last 30 days):
- About page visits
- Signups
- Conversion rate
- New MRR (money from brand-new signups)
- Breakdown by source (Skool Network, Facebook, YouTube, IG, etc.)
The “aha” moment:
You might see this
- Facebook brings most traffic
- Skool Network brings most signups
Because conversion rate is higher.
Example from the episode:
Facebook conversion: 2.5%
Skool Network conversion: 12.4%
Less traffic… more members. Wild.
👥 Members List Also Shows Source (Per Person)
Members → you can scroll and literally see:
Skool Network / YouTube / Facebook / Affiliate / etc.
It turns growth into a simple loop:
share link → hear “kaching” → check source → do more of that 😄
💰 Pro vs Hobby Plan (Important)
- Pro plan: all sources visible
- Hobby plan ($9): only Skool Network visible, other sources blurred + randomized
Good news: if you upgrade later, you can see your historic data.
⚠️ “Direct” Traffic Explained (Quick Fix)
If you see a lot of Direct (more than ~25%), it often means:
- Linktree / stand store / link-in-bio tools
- Bitly / shorteners
- Redirect domains
These can strip tracking, so everything looks like “Direct”.
Best practice:
Use your Skool About Page link directly wherever possible.
🧠 How Skool Tracks It (Simple Version)
It uses last-touch attribution.
Last thing they clicked before joining usually gets credit.
Small note: affiliates have a 14-day window (so Skool doesn’t “steal” affiliate credit).
🔜 What’s Coming Next
- Longer reporting window (right now it’s 30 days)
- Split ads vs organic (Facebook vs Facebook Ads, etc.)
They shipped it now, and will improve it over the next weeks.
🧭 Quick question for you
When you check your Growth tab… what surprised you most?
- Skool Network?
- YouTube?
- “Direct” being way too high?
Drop it below 👇
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Ready to start your own Skool community?
Start your free 14-day trial here and test the Skool “discovery tailwind” for yourself 🚀
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🚀 SKOOL NEWS #45: Traffic Sources Dashboard Is LIVE (See Where Members Come From!)
skool.com/navigator
Gain clarity on your path to a $10K/m+ Skool community and your first/next 3-5 high-ticket clients in 30 days - with $0 (or minimal) ad spend.
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